About Bike Shop Girl

Bike Shop Girl started because I needed biking to work in real life.

Not the perfect version. The school-dropoff version. The tired version. The “I still want to move my body but also have a job and three kids” version.

For years, my work centered on helping families replace car trips with bike trips when it made sense. I owned a bike shop, worked in product and brand marketing, and spent a lot of time listening to parents trying to figure out how movement fits into busy lives.

These days, Bike Shop Girl has grown with me.

I’m a mom of three, building a career in tech, creating content, and choosing, daily, to prioritize my health and movement in a season that’s full. Sometimes that looks like a bike ride. Sometimes it’s a workout squeezed between meetings. Sometimes it’s figuring out which tools, gear, or systems make life feel a little less heavy.

This space is where I share real life as it happens. Travel days. Work trips. Conventions. Workouts. Family logistics. The things that keep me moving when motivation is low and time is tight.

You’ll find honest reviews of products I actually use, stories from the middle of it all, and conversations with other moms growing their careers while juggling family, health, and ambition.

There’s no perfect balance here. No “do it all” energy. Just thoughtful choices, tested systems, and a belief that movement matters—even when life is messy.

This is all about designing a life that moves, one decision at a time.

If that sounds like you, I’m really glad you’re here.